Tuesday, February 19, 2008

Boom Boom Tap

One brand that I identify myself with is Under Armour. Under Armour sells performance sports apparel, especially sportswear that wicks sweat off your body. It’s a Baltimore based company that has just recently become popular all over the country. Under Armour represents some of my biggest passions and beliefs which is a reason why I wear it so much.

I identify with Under Armour because they make sportswear for people who love to be outside no matter what season. I find myself wearing Under Armour almost everyday, usually when I am running. There are times when I look in the mirror leaving my apartment and I’m wearing an Under Armour hat, shirt, compression shorts, and running shorts. I don’t mean to wear all one brand when I run, but find it to be the most comfortable. The clothes are good for more than just running; I wear them whenever I go camping or hiking. I relate Under Armour with some of my favorite activities, so I can easily identify myself with the company.

One of my strongest beliefs is that as a nation we need to improve our health and fitness because our overall poor health will cost us severely in the long run. Under Armour makes clothing that helps people get active and be comfortable while doing so. The brand represents fitness and being active, which I value very much.

Under Armour is a company that has its roots here in Baltimore. I was born in the city and have lived in nearby Sykesville for my entire life. I’m proud of where I come from and I like supporting a local company that gives back to the community, for example sponsoring the Baltimore Marathon.

Under Armour is a revolutionary brand of sportswear that continues to get better and better.

1 comment:

Alex said...

Colin, I agree with you that Under Armour is an incredible brand; I doubt that I would be able to survive some longer runs without it! I also have noticed the recent rise in popularity of UA over the past few years, so I think that this may be a good sign of an increasing fitness level in people's lives. Whenever a "sports" brand becomes popular, it sets a good example for our society. That is, until, of course, you find the more out of shape and overweight persons wearing UA or Nike-brand clothing just to be in fashion. Why do you think Under Armour has been becoming more and more popular? Are people caring about their overall health and exercising more, or is it just a trendy label?